Since 1997, Fashionart ® Italy has helped companies to create winning collections to attract buyers and develop market strategies to open chains of shops in franchising.
In accordance with the international market standards requirement, Fashionart ® Italy designs collection for; menswear, womenswear, childrenswear, knitwear, formalwear, Jeanswear, sportswear, activewear, underwear, accessories, fabrics, jewellery, shoes and bags.
The studio is located in Prato, one of the biggest European textile centers, 20 minutes from the historical centre of Florence. The strength of Italian design attracts buyers from the entire world.
Serenella Fumanti is founder and President of Fashionart ® Italy, with over 25 years of experience in fashion textiles and garment industries, together with her team of young designers work to create a successful image and marketing campaign for fashion companies all over the world while integrating important characteristics of the Italian fashion system.
SERVICES FOR COLLECTION DEVELOPMENT
PORTFOLIO COLLECTIONS FOR COMPANIES :
Ranch Jeans, Perugia (Italy)
Pe-Fra Perugia (Italy)
Ever Jeans Calenzano (Florence-Italy)
Enrico Coveri Jeans Basic
Crime Calenzano (Florence-Italy)
Mely' s maglieria (Arezzo - Italy) for Chanel,
Chloe, Ferragamo, Celine, Chistian Lacroix
Corneliani creation of Trend line Mantova (Italy)
Verterame Franca Riccami (Prato- Italy) for
Roberto Cavalli and Gucci Group
WOMEN READY TO WEAR:
Triangle Diffusion Lyon (France)
Chari Company Lyon (France)
INKA CONFEZIONE Borgo S.Lorenzo (Italy )
creation of the line "Femme Prodige" and
collection for department stores group Rinascente Coin Milano ( Italy )
Evening dresses, for testimonials of Miss Italy contest.
Joe Martin Hong-Kong
SHOES & ACCESSORIES:
Samy Export (Torrita di Siena - Italy) metallic accessories for shoes and bags.
Verterame Franca Riccami (Prato- Italy) for Roberto Cavalli, Gucci Group (Stella Mc. Cartney Bags)
Allred Shenzhen (China)
Viscotex S. r. l. (Prato, Italy) fabrics creation for Giorgio Armani line
Lanificio Guasti (Sesto Fiorentino, Italy) ecologic furs
EDUCATIONAL PROGRAMS FOR:
Prato Florence Chamber of commerce (Italy)
Leonardo da Vinci European project (EU)
Erasmus European Project (EU)
Callegari Institute of Florence and Perugia (Italy)
Fashion Internships with; Global Experiences; Alexandria, Virginia (USA)
Design Institute DongHua University, Shanghai (China)
Textile Garment Institute University City, Changzhou (China)
University of Science & Technology, Hongsha District,Wuhan City, Hubei Province (China)
Okayama Japanese Textile Industry Exchange Mission (Florence Italy)