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We
are an international fashion design studio based in Prato, 20 km from
Florence, in the heart of fashion-forward Italy. We have a team of
designers that work to create a successful image and marketing campaign
for fashion companies all over the world, while integrating important
characteristics of the Italian fashion system. We work to develop the
right image for your product in accordance with the international
market. We sell client's products to respected importers, and we work
with you to develop your samples.
Our clients use our studio in different ways, and for different periods
of time, depending on their projects.
It is possible to have a consultation for one day only, to give input
and discuss ideas to achieve the best product. As we continuously study
the European trends, we can decide which trends best fit your company.
In light of the increasingly globalize market, I believe that a
collaboration between Italian design and production throughout the world
is a winning formula.
CREATION OF COLLECTIONS: Style consulting services for fashion trends,
colours and collection development.
SERVICES FOR COLLECTION DEVELOPMENT:
Analyze the international market for trends and begin product
development accordingly.
Provide sample sketches and prototypes of up and coming trends.
Provide internal coordination on relevant trends and design input on
line development for teams of technical and assistant designers.
Source raw materials, accessories, colors cards, trends and lines in
respect to local market availability and in coordination with the
buyers' market requests.
Gear and monitor the development of products with new fabrics and
garment fits, and then take feedback from the buyer.
Coordinate market research to launch concept stores with a lifestyle
brand including visual merchandising, visual display and packaging, in
conjunction with opening national chain of franchised shops.
Attract new customers based on success of final performance of design.
Host seminars for employees from individual companies or for a company
group, to interpret and adapt to the trends collected during the
European fairs.
Choosing a winning image can be difficult. Figuring out what look or
style will appeal to a certain target can be even more difficult. It
can take years to master the image that works best for each individual
person or company.
With over 20 years of experience in the fashion industry we are fully
aware of the current trends and selecting the right image for your
fashion company can make all the difference.
Whether you already have your proper line, or need help creating a new
collection, Fashion Art will help you update the look of your product by
suggesting improvements for the collection and suggesting successful
approaches to market and advertise your products.
Our showroom is located in Prato, one of the biggest European textile
centres, 20 minutes from the historical centre of Florence. The strength
of Italian design attracts buyers from international department stores
to our studio. By hosting meetings in our showroom, we have the
opportunity to propose your new samples. We manage the orders with
necessary adjustments and modifications, and we instruct on the market
requirements.
How We Function As A Company:
1. We train the design team, internal to the company, about the latest
international standard requirements, in respect to the company budget,
quality level, target and quantity to plan the marketing program for the
samples collection. Advise on concept stores with a lifestyle, visual
merchandising and visual display , brands, labels, packaging and
catalogues.
2. Next, we interpret and adapt the trends, collected during the visits
to European fairs, according to the company's requirements, by working
with manufacturers of fabric (structures, weaving, colours) and of
accessories (buttons etc), in respect of the local raw materials
available, to make orders on demand and obtain a personalized low cost
product to higher the quality/price level.
3. Then, based on the mood boards and first silhouette line designs, we
develop the lines and volumes for the sample collection
4. After this, we coordinate cost sheets, in function with the sample
collection, without leftover materials. We control the fit of the first
pattern to make toils.
6. Last, we advise and oversee the draft project for a sample catalogue.
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DEFINITION OF THEMES LINES AND COLOUR CARDS
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